A Subtle Yet Explicit Magazine Campaign for the World’s Best Know Erectile Disfunction Pill

Please note this was part of a student briefing and is therefore not a *real* campaign. All visuals here are mockups to illustrate the concept.

Brief

The nature of VIAGRA’s benefits makes it a real challenge to advertise in mainstream media. So how do you create an ad that showcases the effect of Viagra without the use of explicit images and only a few words?

Campaign

Exploiting the flexibility offered by magazine prints and leaving behind the traditional image-slogan-signature, the campaign manages to effectively convey the benefits of the product without the use of a single image and in a single word at most.