Branding, Signage and Marketing Material Design for Camden Market’s Latest Events Space

Opened in July 2018, Camden House is a luxurious, modern, sleek-looking event space that joyfully contrasts with its surroundings. In the heart of Camden Market, housed in the ultramodern Triangle building designed by Tom Dixon, it’s a space that invites for business meetings, weddings and fiery product launches alike.

Brand Design

The brand had to make a nod to the space’s mother brand, LABS, with whom it shares some parts of the building. It had to convey the idea of luxury and exception, while keeping in line with the space’s look and feel, made of bright spaces and Scandinavian-inspired interior. Luxurious materials meet natural finished woods, bare brass structures and fur rugs for an effect of its own kind.

Brochures & Menus

Created by ex-Harrod’s Head Chef Alistair Dibbs, the menu is a same mix of modern contemporary and classics, as the artwork conveys.

Exterior Signage

Using the same luxurious materials as found inside the space, the outside signage is made of thin brass letters, subtly offset on a thin layer of white marble. The marble glows as soon as dusk makes its way through the cobbled Lock Place, thanks to a backlighting system.

Conference Rooms

The flexible meeting & conference rooms have their signage in brass letters, on top of the door. These walls can be pushed away to adapt the size of the rooms or make it an entirely open space.