I was contacted by two young fashion designer who, like many of us, spent most of 2020 putting together a project of some sort — in their case, their very own line of prêt-à-porter. They asked me to consult on developing a name, and options for logos that would then develop in a full brand.

Sadlym the project ended up not seeing the light of day, but below is the proposal I made. I feel there is a real potential for development in these options.

Alternative branding

Taking a different approach, I created an alternative name for the line that was more akin to a high end luxury fashion brand.