Building Connected Places Catapult’s Largest Yearly Event From the Ground Up
Connected Places Catapults’s Housing Innovation programme is at the forefront and a major attractor to the organisation. In November 2019, they hosted the 2nd edition of CityX, the company’s largest event. It is a 3-day exhibition featuring keynotes, workshops, exhibition and incubator. The company having very recently gone through a merger and with a new name, the event needed a significant rebrand to suit its new, wider audience.
Branding
Research Presentation
The basis of the branding included a series of three different visual languages, acting as a starting point for what would then be developed into a full brand.
First Proposal
After a first review, a final, more complete proposal was presented to the core management team for final feedback
Option 1
Option 2
Final Branding
Developing Events Assets
Interior mockups
promotional video
Event Programme
PHOTOS OF THE EVENT
